BAJ Digest: Your weekly jewellery news roundup - 4th September | BAJ

BAJ Digest: Your weekly jewellery news roundup – 4th September

BAJ Digest: Your weekly jewellery news roundup – 4th September

Here at the British Academy of Jewellery we like to stay up to date with what’s happening in the jewellery and design world. Welcome to the next instalment of our BAJ Digest – a weekly series dedicated to keeping you up to date with the latest news.

Source: BAJ

Industry boasts optimistic outlook at IJL day one

British jewellery trade show IJL opened at London’s Olympia yesterday with hundreds of exhibitors, including the British Academy of Jewellery. The jewellery industry will gather here for the next couple of days, discovering recent trends, buying into new collections and attending a diverse offering of seminars.

View the full article at Professional Jeweller.

Source: Jeweller
Source: Jeweller

De Beers marketing spend increase will boost global diamond sales

It was the mining company responsible for the famous phrase Diamonds Are Forever, and its marketing team is hard at work once again with a juicy annual budget of US$140 million this year. This represents De Beers’ biggest spend on marketing since 2008. Will we see a new sparkling catchphrase emerge?

View the full article at Mining Weekly.

Source: Pinterest
Source: Pinterest

The mark makers

The number of items being hallmarked by the UK’s four remaining assay offices has drastically reduced as hallmarking has moved overseas. To survive, the offices have had to innovate through diversification and legislative reform, and are now offering all sorts of services, from gem grading to testing dentists’ urine.

View the full article at The Financial Times.

Source: Professional Jeweller
Source: Professional Jeweller

Jewellery doyen Laing retires after 47 years as family firm unites

Scottish jewellery retail titans Laings of Edinburgh and Laings of Glasgow, run by brothers Michael and Stuart Laing, have very much been separate enterprises. But as the brothers retire, the businesses are united once again under the management of the next generation, Stuart’s daughter Wendy Laing.

View the full article at The Scotsman.

Source: Pinterest

Northam ploughs 80% more funding into platinum jewellery marketing

The Platinum Guild International, a marketing body set up to promote platinum jewellery to the trade and consumers, was once a very visible entity in the British jewellery industry, but its influence has dimmed of late. We could see a revival, however, as its funding gets a boost to help it target key jewellery markets.

View the full article at Mining Weekly.

Source: Professional Jeweller
Source: Professional Jeweller

How to take trends from the catwalk to store

There are four core trends shaping the jewellery catwalk at IJL this week: The Next Frontier, The Artisan, Chase the Rainbow, and True Romance. Find out more about these influential trends, as chosen by IJL Trend Editor and BAJ Digest Editor Rachael Taylor, and learn how to make them work on the high street.

View the full article at Professional Jeweller.

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