BAJ Digest: Your weekly jewellery news roundup – 29th May

BAJ Digest: Your weekly jewellery news roundup – 29th May

Here at the British Academy of Jewellery we like to stay up to date with what’s happening in the jewellery and design world. Welcome to the next instalment of our BAJ Digest – a weekly series dedicated to keeping you up to date with the latest news.


World’s no. 1 diamond jewellery retailer joins De Beers tracking pilot

Blockchain is big news in the diamond business, as the new technology courts the industry with promises of electronically controlled traceability. As rival software developers duke it out to become to go-to diamond Blockchain supplier, the world’s biggest miner De Beers has launched its own code called Tracr, and has just signed up the owner of H Samuel and Ernest Jones.

View the full article at


Tiffany’s regains its lustre as focus on youngsters drives sales surge

As the New York diamond jewellery brand’s recent move to dress Elle Fanning in a Tiffany blue hoody, while dancing along to A$AP Ferg, might have VERY LOUDLY suggested, Tiffany is trying to get down with the kids. And this strategy, it seems, is working as the financial boffins note a rise in sales and profit projections.

View the full article at The Guardian


Forevermark trials new retail concept geared towards millennials

Another diamond jeweller on the hunt for a younger clientele is Forevermark, which celebrated the opening of its 1,000th shop with a brand new format. The store – called Libert’aime by Forevermark – is a blend of online and offline experiences, such as an in-store Magic Mirror that allows shoppers to instantly share pictures of themselves trying on jewels.

View the full article at Professional Jeweller


Online jeweller opens store as high value customers prefer to see diamonds sparkle

Blending online and offline retail – or omnichannel retail as the experts call it – is a recurring theme in this week’s news, as online diamond jewellery retailer Shining Diamonds opens its first store in Hatton Garden. While lower-priced jewels sell well online, customers buying higher-value designs want to try before they buy, according to the company.

View the full article at Professional Jeweller


Jewellery to combat anxiety

A student in Scotland has designed a ring that she believes can reduce stress and anxiety. The Hoku ring is designed to be worn on the index finger and its shape puts pressure on two significant points, one between index finger and thumb and the other near the knuckles of the index and middle fingers. According to Chinese acupuncture principles, activating these spots can reduce pain as well as having calming effect.

View the full article at The Edinburgh Reporter


Dutch painter Van Gogh inspires Freywille’s new enamel jewellery

The iconic swirls of The Starry Night have been captured in bright blue and gold enamel by artisans at Austrian jewellery brand Freywille. The jewels are part of a new collection inspired by Vincent Van Gogh’s work – another design reproduces the soft poppies of his Almond Blossom painting. This is the latest in a series of artistic homages by the brand, which has previously created jewels recreating the work of Claude Monet and Gustav Klimt.

View the full article at South China Morning Post

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