Business in the making
We are an innovative London business school that empowers our learners to achieve their professional goals through affordable, career-oriented practical learning.
A fresh approach to business
Focusing on out-of-the box thinking and creative solutions, the education we offer forms independent and versatile professionals with adaptable skillsets. During your time with us, you will learn to channel your own creativity into practical business solutions that will help you get ahead in the workplace.
Be a part of our dynamic community
When you come to our business school, you join a dynamic and collaborative community, where you will receive all the attention you need to succeed. Learning in small groups, you will be guided by our expert tutors, who will be on hand to offer individualised support at every step of the way.
Applied learning to suit all learning styles
No matter what your level of education or experience, we can help you boost your employment opportunities. Our exam-free, blended learning programmes are taught through a range of activities including classroom-based learning, live webinars, supervised independent learning, case studies, group presentations and applied research, to position you for success no matter your learning style.

Fund your future: options available
93% of BAJ’s level 3 diploma students received funding for their course in 2021.
To find out if you could be eligible for full funding or a government funded-loan, contact our admissions team.
Gain an accredited business diploma in just 4 months
Whether you’re looking to get on the fast-track to professional progression or take the first step towards a business degree, our Level 3 Diploma in Business will equip you with the essential knowledge for business. On this programme, you will learn fundamental business skills that will enable you to make a difference to your career, from business operations to research and communication.
Open the door to your future with our HND
Our Higher National Diploma (HND) in Business: Entrepreneurship and Small Business Management is a future-oriented 2-year business management course. This higher-education programme focuses on applied learning and entrepreneurship, designed with guidance from real employers and with tasks replicating those in real-life workplaces to enable students to become independent business practitioners.
Gain skills and knowledge around marketing principles, customer communications, and more.
Our HND in Business: Marketing focuses on the application and evaluation of contrasting ideas, principles and theories of business practice. Many of the assignments will replicate the tasks and skills which will be encountered in employment and regular contact with industry professionals, including business entrepreneurs, retailers, designers and makers.
Benefit from our industry links and masterclasses by expert speakers
With topics ranging from entrepreneurship to business in the creative world, our interactive masterclasses were conceived to complement the world-class education we offer and foster essential business skills. All sessions are open to students for free and are led by industry experts, who share their invaluable knowhow, allowing you to explore new horizons and diversify your skillset and experiences.
Our masterclass speakers have included retail entrepreneur Trang Do and Vogue editor Carol Woolton
Enrich your knowledge with our extracurricular business podcasts
We know that in a changing world, entrepreneurs need to stay abreast of today’s key business issues. That’s why we launched the BAJ podcast: to connect you with essential industry insights, analyses and comment from thought leaders.

Our speakers have included luxury strategist and intelligence agency owner Paola De Luca; social media megainfluencer Katerina Perez and retail CEO Nikolay Piriankov.