Jewellery Business Course Series | BAJ

Jewellery Business Course Series


The Jewellery Business Course Series is a portfolio of online short courses focused on the key business skills that jewellery entrepreneurs need to succeed in the sector. The online series has five modules:

It is recommended that the Course Series is studied in full for a comprehensive introduction to a broad range of vital jewellery business skills, with progression throughout the modules.

Modules can also be taken individually for jewellers seeking targeted development in a specific area.

When purchasing the series as a bundle via the button below you receive a 10% discount (see “Key Information” for details).
The discounted price for the series is: £1255.50

Course Content
Course Content

The five modules will cover the following key learning outcomes.

  • Designing a Commercial Jewellery Collection:
    • Creating mind maps
    • Research skills
    • Design development
    • Product development
    • Photoshop or hand-drawing
  • Costing and Pricing:
    • Costing
    • Pricing
    • Excel skills
  • Creating Lookbooks and Catalogues:
    • Creating lookbooks
    • Creating catalogues
    • Layout and imagery
    • Digital and printed formatting
  • Building a Branding Package:
    • Branding/brand association and image
    • Font typefaces and logos
    • Press releases
    • Reviewing lookbooks and other marketing materials, including imagery and collection descriptions
    • Compiling branding packages
  • Selling Jewellery Online:
    • Social media
    • Building a website
    • Online selling
    • Promotional newsletters
Key Information
Key Information

Next dates:
Designing a Commercial Jewellery Collection: TBA
Costing and Pricing: TBA
Creating Lookbooks and Catalogues: TBA
Building a Branding Package: TBA
Selling Jewellery Online: TBA

Course duration:
A total of 14 sessions of six hours each.

Number of hours:
Designing a Commercial Jewellery Collection: 30 hours
Costing and Pricing: 6 hours
Creating Lookbooks and Catalogues: 12 hours
Building a Branding Package: 18 hours
Selling Jewellery Online: 18 hours
Total: 84

This course series is taught online.

Entry requirements:
No previous jewellery-making experience or qualifications are required. Students must be able to follow the course series online.

Software requirements:
For the module ‘Designing a Commercial Jewellery Collection’, access to Microsoft Office is essential. Access to Photoshop or In Design is desirable.

For ‘Costing and Pricing’: Access to Microsoft Excel is essential.

For ‘Creating Lookbooks and Catalogues’: Access to Microsoft Excel and Powerpoint is essential, while access to InDesign is recommended. It would be beneficial for students to have basic Microsoft Excel and Powerpoint skills. Students should also prepare a selection of photos of their work with which they can create a lookbook.

‘Building a Branding Package’: Access to Microsoft Powerpoint, InDesign or Photoshop is essential. Students should also prepare and bring a selection of photos of their work with which they can create a branding package.

‘Selling Jewellery Online’: Access to Microsoft Office is required. Access to Photoshop or InDesign would be beneficial. It is recommended that students sign up for a free two-week Shopify trial and a Mailchimp account prior to the course, and that students have their social channels already set up in order to integrate into Shopify during the course.

Receive a 10% discount on the Course Series when purchased as a package at £1255.50.

Available until 24 April 2022. The total price for the five Jewellery Business Course Series modules purchased separately is £1395.

No funding support available.


Students can progress onto one of our short courses or our diploma courses.

Contact Us

Morley House,
26-30 Holborn Viaduct,
London EC1A 2AT

+44 (0)20 7405 0197

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