In this episode of the BAJ Podcast: Lockdown Series, BAJ meets Katerina Perez, fine jewellery freelance journalist, editor and social media influencer, to discuss how jewellers can use social media to learn and to promote their work and practice.
Jewellery insider Katerina Perez is a specialist with professional knowledge and insight of the industry. Since training as a gemmologist at The Gemmological Association of Great Britain (Gem-A), Russian-born London-based Katerina has worked as a freelance journalist and content editor since 2011. She has written articles in both English and Russian for VO+, Robb Report and Kommersant, amongst others. Since founding her website in 2013, Katerina has championed the work of talented jewellers across the globe, from established brands to fledgling designers whom she has personally scouted.
Katerina’s mark on the industry has so far been recognised in her appointment as a judge on the panel for one of the world’s most renowned jewellery competitions (Couture, Las Vegas), as well as her invitations to give educational talks by The Gemological Institute of America (GIA) and hold seminars at International Jewellery London (IJL), rated as the fair’s top events for 3 consecutive years running. In March 2017, Katerina helped raised funds for Action for Children, offering a jewellery consultation as a lot in their charity auction.
As professionals in the jewellery industry are forced to break with their usual routines, BAJ has been looking at the alternative ways in which jewellers can continue working. And what better time than now to discuss them? In our dedicated Lockdown podcast series, BAJ and guests will cover a range of topics providing insights those in the jewellery field navigating this difficult time.