Retailer Alba Rose recently teamed up with British Academy of Jewellery to create the brief for the Level 3 DJP Diploma’s industry final project. Students were challenged to design, develop and create a unique bridal collection that appeals to the Alba Rose’s target audience and fits within the highly respected independent Jewellery retailer.
The primary objective of the project was to design pieces that the customer could customise online in any metal and stone combination. The winning collection will be displayed online and rendered in multiple options allowing the client to tailor the piece to their specification.
For the designs, students were asked to focus on creating an engagement ring together with a matching His and Hers wedding band.
Ryan Edkins of Alba Rose said, “We are delighted to announce Olivia Thurlwell as our winner. Olivia’s design matched our brand the best, and the final piece was finished and ready for production. I feel her presentation deserved the winning title.”
“That said, I was very impressed by the standard of work presented, and all six candidates should be very pleased with their presentation. It is clear that they will have a good career in the industry and have gained some excellent skills on the course.”
“I would like to thank all the candidates for putting forward their applications. It was great to see the high quality of work that has been produced.”
Olivia Thurlwell’s designs were heavily inspired by the late architect Dame Zaha Hadid’s organic architectural forms and based upon Calla Lilies. “I chose to base my engagement ring designs off the Calla Lily as I believe it is one of the most beautiful flowers found in nature, and such a unique form to work with and develop into a design”.
“I further developed my flowing organic form theme while playfully creating a juxtaposition through additional robust sculptural influences within the design development of the men’s wedding band. I maintained a feminine flow to the ring with the convex gold-plated detail, and also a masculine touch with the strong profile”.
Stephen Barnett, senior Lecturer at BAJ added. “As a tutor at the Academy, I am always very proud to see our students taking their first steps into the Professional jewellery industry. I am especially glad to see the support that Ryan and the team at Alba Rose have been willing to give to support our students through this collaborative project. This is a fantastic opportunity for Olivia to work with a major UK Retailer and gives her an invaluable experience of how the Jewellery industry works from the inside”.
Olivia’s designs will now be produced for sale in Alba Rose’s Bluewater store.