A group of our Level 5 Jewellery Design and Manufacturing Diploma students developed commercially viable jewellery brand concepts based around well-defined target markets as a class exercise. In parallel with their course work, students developed commercial jewellery collections for the brands, well-suited to their chosen clients.
By practising creating a brand, developing online content, and creating a cohesive design aesthetic, students gained a strong understanding of multiple aspects of the jewellery industry. This gives them practical experience, ideas for jewellery careers to pursue, and a trial run should they want to launch their own jewellery brand after graduation.
Each brand was built by a team of students, and each brand has a very different personality and target market.
Be the first to hear about competitions and giveaways, events, special offers and exclusive discounts, new course dates, and other updates from BAJ and its sister company Free2Learn.
