HND in Business:

What is Marketing? From the products you buy to the services you use, every media message you receive and the choice you make has been influenced by marketing forces. Marketing is about understanding your customers, your competitors and what’s happening in the market.

This enables you to tap into key trends, identify something that people or businesses want, develop a product that meets this need at the right price, and promote the product in the right place and at the right time, all through a sustainable and responsible lens.

Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.

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Why choose HND in Business: Marketing?

The Pearson BTEC HND Diploma in Business is a two-year programme of specialist work related study that helps build essential practical skills, knowledge and understanding, alongside personal and professional proficiency. The programme is an ideal choice for students seeking a cost-effective and relevant route to a degree or those going straight into employment following successful completion of HND.

Entry requirements

You must be over 18 years of age.

Standard route
Level 3 qualification (60 credits or above, preferably Business, or equivalent)
English language assessment commensurate to IELTS 5.5. (PTE 51, Duolingo 85 and above, GCSE A*-C (4 or above), Functional Skills Level 2 or B2 CEFR – (The Common European Framework of Reference for Languages)

Non-standard route
Mature applicants 21+ without formal qualifications require 2 or more years work experience, CV, employer reference, personal statement, English language assessment commensurate to IELTS 5.5. (PTE 51, Duolingo 85 and above, GCSE A*-C (4 or above), Functional Skills Level 2 or B2 CEFR)

All routes
There will also be a one-to-one interview session to understand students’ motivations to learn.

Fees & funding

Per academic year: £6,000

Funding through Student Finance England is available for those eligible.

What you will learn

The Pearson BTEC HND Diploma is designed to provide a specialist vocational programme. This programme provides a thorough grounding in the key concepts and practical skills required in the business sector and is nationally recognised by employers, allowing direct progression into employment.

Student Services & Support

The British Academy of Jewellery offers a range of student services and Academic support.

Your Personal Tutor will work with you to review your progress on your Course and help you identify and achieve your personal goals.

Student Services and Administration provide a range of support, information, and specialist services to enhance your student experience.

Academic Development Tutors support students in developing the skills they need to be more confident in their studies. They work with a range of Academy programmes to help students in areas such as academic writing, time management, use of feedback, and working in groups.

Student Welfare and Support Officer can advise on Academy Policies and Procedures, any concerns, emotional or personal difficulties and provide information on external support services.

Delivery & structure

Our exam-free, blended learning programmes are taught through a range of activities including classroom-based learning, live webinars, supervised independent learning, case studies, group presentations and applied research, to position you for success no matter your learning style. Each unit is assigned a national level indicator of 4 or 5, indicating the relative intellectual demand, complexity and depth of study, and learner autonomy. At Level 5 the emphasis is on application and evaluation of contrasting ideas, principles, theories and practices, greater specialisation in the field of study, and an increasing independence in systematic enquiry and analysis.

Blended learning requires access to a laptop or desktop computer. You also need to use word processing software such as Microsoft Word and Microsoft PowerPoint.

Assessment & feedback

Assessment is both summative and formative. Primarily, summative assessment is intended to identify what has been learned (assessment of learning) and therefore the assessed mark counts towards the module grade awarded.

Formative assessment is intended to help students to learn (assessment for learning) and provides opportunities for students to identify their strengths and weaknesses, focus on areas they need to work and improve, and identify how to achieve improvements. Formative assessments will take place at several intervals during the course. Feedback, both formal and informal, is maximised throughout the programme and may take the form of individual tutorials, presentations, essays, shows and degree exhibits, portfolios, and module assessments. Students are given regular feedback/feed-forward through interaction in the studios in the development of projects, tutorials, group crits, and practice presentations.


Completing the HND in Business: Marketing will equip you with skills and knowledge around marketing principles, customer communications, and more.

A key progression path for Pearson Higher National Diploma (HND) students is to the second or third year of a degree or honours degree programme, depending on the match of units between those studied on the Level 4 and Level 5 Diploma and the chosen HE institution.

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