In this creative challenge, our BA (Hons) Jewellery Design and Production students designed functional, wearable Ferrari car keys that reflected the essence of luxury, precision, and innovation that our project partner, Vaughtons Automotive, is known for.
The project required students to submit a concept presentation, CAD render, 3D printed prototype, full supporting documentation (including mood boards, material samples, in-depth technical research), and a technical specification sheet.
Nick Hobbis, Managing Director at Vaughtons, visited BAJ Camden Town on Friday, 4th April, to judge the designs and pick the award winners.
“I was honoured to be invited to judge the design challenge for the BA (Hons) second-year students. There is clearly a lot of talent coming through and I look forward to seeing them in the industry one day in the future. Well Done!” – Nick Hobbis
Concept statement:
“The Ferrari 18kt Gold Watch is designed to seamlessly blend into everyday jewellery, offering a quiet expression of luxury and sophistication. With its timeless elegance and subtle refinement, it functions as more than just a timepiece. This innovative watch serves as a discreet wearable car key for Ferrari owners, merging cutting-edge technology with high-end design. Its understated appearance ensures it remains stylish without drawing attention, making it a perfect complement to any outfit.
The concept behind this watch is to create a piece that embodies both style and functionality, offering the convenience of modern technology without compromising on the timeless appeal of classic luxury. It’s a refined, practical accessory that doesn’t disrupt the wearer’s personal style, but rather enhances it, an elegant solution for those who appreciate both innovation and tradition.” – Ruth Walter
Concept statement:
“The Velocity Key Pendant is a bold fusion of high-performance engineering and luxury design, inspired by the raw power and adrenaline of motorsport. Shaped by the dynamic aesthetics of racing car drift marks, its sleek, sculpted form captures the essence of speed, precision, and control. Embedded within the pendant are two striking ruby stones, symbolising the legendary Ferrari red—a tribute to passion, performance, and racing heritage. More than just an accessory, the pendant functions as a wearable car key, seamlessly blending innovation with elegance. Designed for those who live life in the fast lane, the Velocity Key Pendant is a statement of both speed and sophistication, embodying the thrill of the track in a piece that is as functional as it is iconic. Whether worn as a symbol of ambition or used to ignite the roar of an engine, this pendant is where luxury meets velocity.” – Lily Straker
This exclusive collaboration between Vaughtons and BAJ is just one of many that BA (Hons) Jewellery Design and Production students engage in while at the academy. Click here to learn more about this innovative jewellery course and to see more work from the emerging talent.
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