Category Archives: News

BAJ Insight: Are We Over Super-Influencers?

Everything has its lifecycle; a rise and fall in popularity subconsciously driven by macro trends. In jewellery, the past ten years have been about the rise of brands, but as wider trends dictated that consumers lost trust in brands, it was bloggers who created the zeitgeist. They are real people, just like us, after all – we can trust them. But can we really? And are we now over these super-influencers?

BAJ Digest: Your weekly jewellery news roundup – 5th June

Here at the British Academy of Jewellery we like to stay up to date with what’s happening in the jewellery and design world. Welcome to the next instalment of our BAJ Digest – a weekly series dedicated to keeping you up to date with the latest news.

BAJ Insight: All My Single Ladies

Last week diamond mining giant De Beers released some data on diamond jewellery demand across the globe in 2016, as well as its forecasts for demand 2017. In addition to some very interesting numbers, it also proffered a few flash quotes on consumer trends, one of which was about the increasing power of single ladies.

BAJ Digest: Your weekly jewellery news roundup – 29th May

Here at the British Academy of Jewellery we like to stay up to date with what’s happening in the jewellery and design world. Welcome to the next instalment of our BAJ Digest – a weekly series dedicated to keeping you up to date with the latest news.

BAJ Digest: Your weekly jewellery news roundup – 15th May

Here at the British Academy of Jewellery we like to stay up to date with what’s happening in the jewellery and design world. Welcome to the next instalment of our BAJ Digest – a weekly series dedicated to keeping you up to date with the latest news.