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A New Kind of Jewellery School

We are a jewellery school where technical training is not an afterthought. Where technical training is not seen as a hindrance to creativity, but where knowledge acquired by the hands inspires. We aspire to be a school where students do not shy away from originality and creativity, but where the traditional techniques are taught to be then challenged.


We seek to inspire the next generation of jewellers and equip them with skills needed to innovate and flourish in the industry of tomorrow.

Our range of jewellery diplomas, apprenticeships and short courses are designed to provide you with the technical craftsmanship, creative thinking and entrepreneurial approach to design, make and build your own jewellery brand.


With campuses in the heart of London and Birmingham’s Jewellery Quarter, we work in close collaboration with industry, government and academia to foster a network of support for our students and promote the growth of the creative industries within the UK.

Visit our campuses by arranging a tour or attending an open day to find out more.


Learn from tutors with years of industry experience across a breath of jewellery & creative disciplines.

Our intimate class sizes and regular 1-2-1’s ensure that you get the individual support you need to flourish.


🇧🇪 STUDENT LIFE: @WCCBF is holding the European Triennial for #Contemporary #Jewellery exhibition at Mons, Belgium, entries will end on the 2nd February.

👩‍🎓 BAJ students interested in visiting the #exhibition can book your ticket via the link.


🍫 JEWELLERY TREND: #Chocolate #diamonds - the facts 💍

💎 Learn why different types of diamonds can have various colours, apply for our Diamond Grading for Beginners course. Running this coming weekend, 27th-28th Jan. Book now! 📧

📢 Up next at the @V_and_A ‘Jewellery and identification’ by Maria Maclennan - University of Dundee. ‘Crimes of Passion, forensic #jewellery and serial killers’ 🔍💀💎

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