London, Euston Campus

The British Academy of Jewellery’s North Gower Street campus in London’s Euston is dedicated to BAJ’s Higher National Diplomas and Diplomas in subjects including business and marketing. Just five minutes’ walk from Euston Station, the campus is located close to the bustling Drummond Street as well as the British Museum, British Library, and Regent’s Park among other attractions.



BAJ Euston’s classrooms play host to a wealth of interactive activities and engaging learning exercises. Taught with a mix of solo and group work, using real-life industry examples, BAJ Euston’s courses are taught to equip learners with careers-focused skills.

IT Lab

BAJ Euston’s fully equipped state of art Apple Studio Mac Suite – facilitating and supporting 3D design and Creative software applications enables learners to get ahead on classwork and a focused environment.

Student common room

The student common room is a place to socialise with fellow students, work on group projects, and hang out in a light and airy space.

Wondering exactly where we are and how to get here?