Develop your branding skills with our Jewellery Business – Building a Branding Package online short course, a three-day programme that will give you insight and inspiration for brand packs, media kits and other promotional material.
Delivered via Zoom, the course will introduce you to a variety of different ways in which to present, talk about and promote your work. The course content includes industry examples from a range of editorials and publications and can be adapted to your individual needs.
Press releases and brand packs are a fundamental part of building your brand and presenting it to both buyers and the press. Whether you’re just starting out or looking to take your business to the next level, this course will equip you with the branding skills you need to stand out from the crowd.
Over the course of three days, you will learn about:
- Branding / brand association and image
- Font typefaces and logos
- Press releases
- Reviewing lookbooks and other marketing materials, including imagery and collection descriptions
- Compiling branding packages
Next dates: TBA
Course duration: Three sessions of six hours.
Number of hours: 18 hours including breaks.
Delivery: This course is taught online.
Entry requirements: No previous qualifications are required.
Students must be able to follow the course online. Access to Microsoft Powerpoint, InDesign or Photoshop is essential.
Students should also prepare and bring a selection of photos of their work with which they can create a branding package.
Our Jewellery Business – Selling Jewellery Online course or other Jewellery Business short courses.
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