Jewellery Retail Essentials - Online Course

Jewellery Retail Essentials


BAJ’s Jewellery Retail Essentials course is an online distance-learning course especially designed to meet the needs of jewellery retail professionals and for those interested in pursuing a career in the jewellery retail industry. This course will give an introduction to the materials and techniques that are used in the production of fine jewellery as well as the correct terms used to discuss jewellery pieces with potential customers.  This type of skillset and knowledge is crucial for anyone wishing to engage customers and clients, and be a trusted source in guiding the customer to find their perfect piece. A BAJ certificate will be awarded upon completion of the course.



“I learned so much from this course, all of the components of the jewellery industry and what is essential for a jewellery company. I learned a lot of detailed material of the jewellery components, manufacturing, metals, stones, to retail and security. The list is endless of how much I learned in such a short course! I loved the course very much and I would definitely recommend it to anyone that is interested in the jewellery industry.”

“The course was extremely helpful and informative. I learnt so much that will help me in the future in jewellery and it also enhanced my knowledge of the more technical aspect of jewellery.”
“Chieh Ni was so lovely, approachable and was so helpful answering questions. Her knowledge and enthusiasm was encouraging and helped me learn. Amazing teaching!”


Course Content
Course Content

You will gain an introduction to jewellery history, the UK and global jewellery markets and the legislation around them.  Topics included in the course are; the domestic and international jewellery markets, fine jewellery production, gemmology, jewellery components, metallurgy, precious metals, hallmarking, and proper jewellery care.  

Key Information
Key Information

Your course will take place online, one day per week across a three week period. The three days of delivery will be from 10am- 5pm. The course will involve online conferences and tutorials with your tutor, as well as online group discussions and activities; all delivered via BAJ’s virtual learning environment, Canvas. Upon enrolment to the course you will receive an invitation and log in details to Canvas, as well as a timetable. Course resources will be housed on Canvas.

The course is suitable for absolute beginners or those with more experience wishing to refresh and consolidate their knowledge.

Learners will receive a British Academy of Jewellery Certificate upon completion of the course.

Level: Beginner
Entry requirements: No previous experience required

Duration: 3 days (1 day per week over a period of 3 weeks)

Location: Online

Cost: £299

Next start dates: TBA

Deadline for next enrolment: TBA


On completion, learners can consider progression to BAJ’s Jewellery Fundamentals Diploma or our short courses in jewellery manufacturing.

Contact Us

Morley House,
26-30 Holborn Viaduct,
London EC1A 2AT

+44 (0)20 7405 0197

If you see this Google Maps wasn't properly loaded. Please refresh your page 🙂

Wishlist 0
Continue Shopping