Jewellery Retail Essentials - Online Course

Jewellery Retail Essentials


BAJ’s Jewellery Retail Essentials course is a course specially designed to meet the needs of jewellery retail professionals and those interested in pursuing a career in the jewellery retail industry. This course will give an introduction to the materials and techniques that are used in the production of fine jewellery as well as the correct terms used to discuss jewellery pieces with potential customers. This type of skillset and knowledge is crucial for anyone wishing to engage customers and clients, and be a trusted source in guiding the customer to find their perfect piece. A BAJ certificate will be awarded upon completion of the course.

You will gain an introduction to jewellery history, the UK and global jewellery markets and the legislation around them. Topics covered by the course include the domestic and international jewellery markets, fine jewellery production, gemmology, jewellery components, metallurgy, precious metals, hallmarking, and proper jewellery care.  

You will learn in a dynamic virtual classroom, taking part in live conferences and tutorials, as well as online group discussions and activities, all delivered via BAJ’s intuitive virtual learning environment, Canvas. Upon enrolment in the course, you will receive an invitation and login details giving you access to the platform.

Course Content
Course Content

Students will gain an introduction to Jewellery history, gemmology, metallurgy, hallmarking, the domestic and international jewellery markets, types of jewellery, jewellery components, fine jewellery production, job and manufacture, understanding on selling jewellery both in and outside UK, understand the difference between trade and retail cost and TAX, Security both online and in-store, customer service, and proper jewellery care.

Topics in the course include:

  • Jewellery History
  • Gemmology
  • Metallurgy
  • Types of Jewellery
  • Form and Function
  • Components of Jewellery
  • Manufacturing
  • Finishing
  • The Market
  • Retail (Security & Customer Service)
Key Information
Key Information

Learners will receive a British Academy of Jewellery Certificate upon completion of the course.

Level: The course is suitable for absolute beginners or those with more experience wishing to refresh and consolidate their knowledge.

Entry requirements: No previous experience is required.

Duration: 3 days, 10 am- 4.30 pm

Location: Online

Cost: £299

Next course dates: TBA


On completion, learners can consider progression to BAJ’s Jewellery Fundamentals Diploma or our short courses in jewellery manufacturing.

Contact Us

Morley House,
26-30 Holborn Viaduct,
London EC1A 2AT

+44 (0)20 7405 0197

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