Business Management
and Marketing BSc (Hons) Top-Up
Overview
Get a firm understanding of the business and marketing skills that matter most to employers.
The course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This area includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing. You will gain a strong foundation in all aspects of business with an opportunity to further develop your skills in marketing. Your broad background in business and management skills will prepare you for a range of graduate roles and sectors. A focus on marketing will give you an edge in the job market if you develop an interest in working in this field.
Our 12-month Level 6 programme has been carefully created to provide a balance of theoretical foundations and practical applications, ensuring that you graduate with a deep understanding of business management principles and the entrepreneurial mindset needed to succeed in today’s competitive landscape.
Qualification:
Business Management and Marketing BSc (Hons)
Awarding body:
Kingston University
Duration:
1 year
Study mode:
Full time
Location:
Leicester and Sheffield
Tuition fee:
£9,000
Next start date:
January 2025
UCAS tariff points:
TBC
UCAS course code:
TBC
Delivered in partnership with
Why Choose Business Management and Marketing BSc (Hons) Top-Up?
You’ll develop your critical understanding and your ability to contribute to strategic thinking in both local and global business, driving innovation to deliver both financial and social value. You’ll look at leadership in changing environments and be supported to grow your own leadership skills. You’ll also be able to expand your knowledge and skills within marketing, L&D, digital design and customer relationship management.
Upon successful completion of the programme, you will graduate with a Bachelor of Science (Hons) degree in Business Management and Marketing, ready to embark on a rewarding career journey or pursue further education at the graduate level.
Entry requirements
- 240 credits from a Higher National Diploma (HND), a foundation degree (FdA/ FdSc) or equivalent international qualification in a relevant subject.
- 240 credits from years 1 and 2 of an undergraduate degree (BA/BSc) in a relevant subject at a different institution.
Specific entry qualifications:
- IELTS: 4.5 / 5.0 / 5.5Â
- UCAS International Equivalents (64 entry tariff)Â
- 5 GCSE / GCSE passes at grade C/4 or in an international equivalent.
When we consider applications to study with us, we form a complete view of your achievements to date and future potential.
Fees & funding
Home (UK students) £9,000 per academic year.
The tuition fee you pay depends on whether you are assessed as a ‘Home’ (UK), ‘Islands’ or ‘International’ student.
Tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Eligible students can apply to the Government for a tuition loan, which is paid directly to the University. This has a low interest rate which is charged from the time the first part of the loan is paid to the University until you have repaid i
Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees.
Where a course has additional expenses, we make every effort to highlight them.
Most of your readings will be available through the library at no extra cost to you. Our libraries are a valuable resource with a range of books and journals as well as IT equipment. You may prefer to buy your own copy of key textbooks – these can cost between £50 and £250 per year.
What You Will Learn
To complete this level 6 programme you will need to have achieved 120 credits
from 3 core modules and 2 additional modules.
Core modules
30 credits
This Unit covers the concepts, theories and techniques on which strategic management is based and explores their application in a wide range of international business and other settings.
It aims to expand students’ perspective on wider issues and scenarios, identifying opportunities and growth over medium and long terms. You will develop your ability to communicate and present your commercial awareness across the board.
30 credits
This Unit addresses complexity and sense-making techniques to identify changes in the environment. It includes theoretical and practical perspectives of effective and responsible leadership in contemporary complex and changing organisational contexts. You will critically evaluate concepts of leadership alongside current practices of leading change in contemporary organisations faced with complex and uncertain environments.
You will critically reflect on your own leadership capacity and skills in initiating and leading change in different contexts, and consider your own progress and career journey in the context of these environments and leadership styles.
30 credits
Social media is an essential part of the marketing communications toolkit for any business, from start-ups to global conglomerates. With over 4.5 billion people worldwide using social media (Kingsnorth, 2022), not being part of the conversation with your consumers is unthinkable. This module will equip you with knowledge of a broad range of strategies and tools, as well as the skills to plan and implement successful communication campaigns using social media.
You will build an understanding of the importance of integration of social media strategies with other elements of the marketing mix in order to deliver coherent experiences for customers in order to maximise the business impact of sales, marketing, and branding campaigns.
You will also develop knowledge of, and skills in, analysing social media interactions to inform strategic and tactical decision-making.
Additional modules
15 credits
This Unit will enable you to understand specific techniques and best practices in digital marketing communications and engagement. You will gain hands-on experience of the latest developments in digital marketing communications and business tools and technology, such as search engine marketing, mobile marketing, social media, big data and analytics.
You will combine previously learned theoretical perspectives and practical applications and apply these to contemporary or live digital marketing challenges, providing creative responses.
15 credits
This Unit addresses the need for Learning and Development (L&D) to be delivered in a strategic manner to enhance both individual performance and organisational success. You will develop an understanding of the status of L&D strategies in organisations, how to design and deliver responses to contemporary challenges and problems in L&D, as well as L&D technology.
Drawing upon knowledge acquired from a range of other Units, you will learn how to design successful knowledge management programmes.
Delivery & Structure
Our programme combines traditional classroom-based learning with online education, offering flexibility for students to engage with course materials at their own pace. Whether you prefer face-to-face interactions or virtual collaboration, our approach caters to diverse learning preferences.
2 days per week will involve timetabled activities such as lectures, seminars, workshops, and group discussions. These sessions are designed to deepen your understanding of key concepts, promote critical thinking, and foster collaboration with peers and faculty.
1 day a week will be for guided independent study. Here, you’ll have the freedom to explore course materials, conduct research, complete assignments, and develop entrepreneurial skills. Our faculty and support staff will provide guidance and feedback to support your progress.
When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking coursework assignments, and preparing and giving presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.
Blended learning requires access to a laptop or desktop computer, which can cost from £100 to £3,000 depending on your course requirements. You also need to use word processing software such as Microsoft Word and Microsoft PowerPoint.
Please note: the above breakdowns are a guide calculated on core modules only. Depending on the optional modules chosen, this breakdown may change.
Our BSc Business Management and Marketing (Top-up) degree is the ideal launchpad for careers in a wide range of marketing roles, either in an agency or within organisations, including:
-
Advertising Executive
-
Marketing Manager
-
Communications Manager
More Information
The British Academy of Jewellery offers a range of student services and Academic support.
Your Personal Tutor will work with you to review your progress on your Course and help you identify and achieve your personal goals.
Student Services and Administration provide a range of support, information, and specialist services to enhance your student experience.
Academic Development Tutors support students in developing the skills they need to be more confident in their studies. They work with a range of Academy programmes to help students in areas such as academic writing, time management, use of feedback, and working in groups.
Student Welfare and Support Officer can advise on Academy Policies and Procedures, any concerns, emotional or personal difficulties and provide information on external support services.
Assessment typically comprises (7%) practical (e.g. presentations, performance) and (93%) coursework (e.g. essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course depends to some extent on the specific modules selected.
Please note: the above breakdowns are a guide calculated on core modules only. Depending on the optional modules chosen, this breakdown may change.
Register Your Interest Business Management and Marketing BSc (Hons) Top-Up
In line with the Consumer Act, we reserve the right to close a course – if there are insufficient student numbers to make the course financially viable.
