What is Marketing?
From the products you buy to the services you use, every media message you receive and the choice you make has been influenced by marketing forces. Marketing is about understanding your customers, your competitors and what’s happening in the market.
This enables you to tap into key trends, identify something that people or businesses want, develop a product that meets this need at the right price, and promote the product in the right place and at the right time, all through a sustainable and responsible lens.
Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.
The Pearson BTEC HND Diploma is designed to provide a specialist vocational programme. This programme provides a thorough grounding in the key concepts and practical skills required in the business sector and is nationally recognised by employers, allowing direct progression into employment.
The Pearson BTEC HND Diploma in Business is a two-year programme of specialist work related study that helps build essential practical skills, knowledge and understanding, alongside personal and professional proficiency. The programme is an ideal choice for students seeking a cost-effective and relevant route to a degree or those going straight into employment following successful completion of HND.
How will you learn?
Our exam-free, blended learning programmes are taught through a range of activities including classroom-based learning, live webinars, supervised independent learning, case studies, group presentations and applied research, to position you for success no matter your learning style. Each unit is assigned a national level indicator of 4 or 5, indicating the relative intellectual demand, complexity and depth of study, and learner autonomy. At Level 5 the emphasis is on application and evaluation of contrasting ideas, principles, theories and practices, greater specialisation in the field of study, and an increasing independence in systematic enquiry and analysis.
Blended learning requires access to a laptop or desktop computer. You also need to use word processing software such as Microsoft Word and Microsoft PowerPoint.
Completing the HND in Business: Marketing will equip you with skills and knowledge around marketing principles, customer communications, and more.
A key progression path for Pearson Higher National Diploma (HND) students is to the second or third year of a degree or honours degree programme, depending on the match of units between those studied on the Level 4 and Level 5 Diploma and the chosen HE institution.
This course has been designed with the advice and assistance of employers. Many of the assignments will replicate the tasks and skills which will be encountered in employment and regular contact with employers will be maintained by, for example, inviting guest speakers to address students.
Careers in marketing are wide and varied, from research to events, digital marketing to direct sales. Marketing is the underpinning essential element to any successful small, medium and large organisation in the private, public and not-for-profit sectors
Possible career paths from HND in Business: Marketing include:
- Account Manager
- Brand Manager
- Content Lead
- Customer Insight Manager
- Digital Marketing Manager
- Email Marketing Manager
- Graphic Designer
- Market Research Analyst
- Product Marketer
- SEO Specialist
- Social Media Executive
- Video Marketing Specialist
- Business and the Business Environment (15 credits)
- Marketing Processes and Planning (15 credits)
- Human Resource Management (15 credits)
- Leadership and Management (15 credits)
- Accounting Principles (15 credits)
- Managing a Successful Business Project (15 credits)
- Innovation and Commercialisation (15 credits)
- Digital Business in Practice (15 credits)
- Research Project (30 credits)
- Organisational Behaviour (15 credits)
- Marketing Insights and Analytics (15 credits)
- Integrated Marketing Communications (15 credits)
- Digital Marketing (15 credits)
- Launching a New Venture (15 credits)
- Planning Social Media Campaigns (15 Credits)
You must be over 18 years of age.
Level 3 qualification (60 credits or above, preferably Business, or equivalent)
English language assessment commensurate to IELTS 5.5. (PTE 51, Duolingo 85 and above, GCSE A*-C (4 or above), Functional Skills Level 2 or B2 CEFR – (The Common European Framework of Reference for Languages)
Mature applicants 21+ without formal qualifications require 2 or more years work experience, CV, employer reference, personal statement, English language assessment commensurate to IELTS 5.5. (PTE 51, Duolingo 85 and above, GCSE A*-C (4 or above), Functional Skills Level 2 or B2 CEFR)
There will also be a one-to-one interview session to understand students’ motivations to learn.
Per academic year: £6,000*
Funding through Student Finance England is available for those eligible.
Qualification Code: HND: 603/6838/X
Study Type: Full-time (Blended)
Academic Level: Level 4/5
Course Fee: £6,000 (per year)
Award: BTEC Higher National Diploma in Business: Marketing
Awarded by: Pearson
Course Length: 2 years
Teaching Weeks: 30
Teaching Hours: 21 (12 hours per week, plus 9 hours independent study)
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In line with the Consumer Act and our Student Protection Plan we reserve the right to close a course if there are insufficient numbers to make the course financially viable.
Programmes or modules may be revised, altered or withdrawn without notice, and assessment arrangements may be changed. It should be noted that information on entry requirements for courses and modules is for guidance only. The conditions attached to offers may vary from year to year and from applicant to applicant.