Since January, a group of our Jewellery Design and Manufacturing Diploma students have been developing commercially viable jewellery brand concepts based around well-defined target markets as a class exercise. In parallel with their course work, students developed commercial jewellery collections for the brands, well-suited to their chosen clients.

By practising creating a brand, developing online content, and creating a cohesive design aesthetic, students gain a strong understanding of multiple aspects of the jewellery industry. This gives them practical experience, ideas for jewellery careers to pursue, and a trial run should they want to launch their own jewellery brand after graduation.

Each brand was built by a team of students, and each brand has a very different personality and target market. Click through our slide show to see some of the students’ branding work.

Brand project visuals

Dirt Vibes Only

Menagerie Jewellery

BMH Jewellery

Chimera Jewellery

Interested in finding out more about what students learn and create on our Jewellery Design and Manufacturing Diploma course? Click here to read more or book a campus tour here.