![](https://baj.ac.uk/wp-content/uploads/2023/03/image-1-1024x545.jpg)
Since January, a group of our Jewellery Design and Manufacturing Diploma students have been developing commercially viable jewellery brand concepts based around well-defined target markets as a class exercise. In parallel with their course work, students developed commercial jewellery collections for the brands, well-suited to their chosen clients.
By practising creating a brand, developing online content, and creating a cohesive design aesthetic, students gain a strong understanding of multiple aspects of the jewellery industry. This gives them practical experience, ideas for jewellery careers to pursue, and a trial run should they want to launch their own jewellery brand after graduation.
Each brand was built by a team of students, and each brand has a very different personality and target market. Click through our slide show to see some of the students’ branding work.
Brand project visuals
Dirt Vibes Only
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/8CEEFFE8-4327-4E6E-91F3-6989FDC02BB4-1024x757.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/7467D1CA-D809-41F6-AF11-576E82157966-1024x875.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/09D3D306-936A-4EA8-8D0B-FB0CF78EEBA9-1024x908.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/9090F25D-05E9-419A-925B-37268847262F-1024x924.jpeg?lossy=1&strip=1&webp=1)
Menagerie Jewellery
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/DFCA7E89-A633-4B56-A2C1-CA118EA20611-1024x814.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/5313FB2B-2EE7-4EE2-806D-B64F34E741CF-1024x848.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/05E48FD6-64C2-4717-A964-6662B3900A47-1024x806.jpeg?lossy=1&strip=1&webp=1)
BMH Jewellery
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/2D74F1E7-B24E-4BD2-8C66-B9E512CFBD80-1024x738.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/83FDF8A6-AE00-4C68-865E-9F60F57B410C-1024x719.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/7AD40DA4-6C30-4ED2-AB24-71E5DA79227B-1024x707.jpeg?lossy=1&strip=1&webp=1)
Chimera Jewellery
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/CD68228F-0B63-4EAD-BB19-18BD97850511-1024x608.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/27327AA3-339C-4C15-B5B3-85FE155E2589-1024x759.jpeg?lossy=1&strip=1&webp=1)
![](https://b1025227.smushcdn.com/1025227/wp-content/uploads/2021/07/DF7E220E-BF0A-4F4F-8D5F-3F140152463A-1024x614.jpeg?lossy=1&strip=1&webp=1)
Interested in finding out more about what students learn and create on our Jewellery Design and Manufacturing Diploma course? Click here to read more or book a campus tour here.