Since January, a group of our Jewellery Design and Manufacturing Diploma students have been developing commercially viable jewellery brand concepts based around well-defined target markets as a class exercise. In parallel with their course work, students developed commercial jewellery collections for the brands, well-suited to their chosen clients.
By practising creating a brand, developing online content, and creating a cohesive design aesthetic, students gain a strong understanding of multiple aspects of the jewellery industry. This gives them practical experience, ideas for jewellery careers to pursue, and a trial run should they want to launch their own jewellery brand after graduation.
Each brand was built by a team of students, and each brand has a very different personality and target market. Click through our slide show to see some of the students’ branding work.
Brand project visuals