HND Business:
Marketing

Overview

What is Marketing? From the products you buy to the services you use, every media message you receive and the choice you make has been influenced by marketing forces. Marketing is about understanding your customers, your competitors and what’s happening in the market.

This enables you to tap into key trends, identify something that people or businesses want, develop a product that meets this need at the right price, and promote the product in the right place and at the right time, all through a sustainable and responsible lens.

Marketing is an industry that must always be future-facing and purposeful. Many of its best professionals are digitally savvy and embrace technological change, adopting tools and techniques that will help them to drive sales, deliver leads, or increase engagement.

Qualification:
Pearson BTEC Level 5 Higher National Diploma in Business (Marketing)

Awarding body:
Pearson

Location:
Birmingham, Leicester, London, Sheffield

Duration:
2 years

Study mode:
Full time

Next start date:
Autumn 2025

Tuition fee:
£6,000

Qualification number:
603/6838/X

Delivered in partnership with

Why Choose HND in Business: Marketing

The Pearson BTEC HND Diploma in Business is a two-year programme of specialist work related study that helps build essential practical skills, knowledge and understanding, alongside personal and professional proficiency. The programme is an ideal choice for students seeking a cost-effective and relevant route to a degree or those going straight into employment following successful completion of HND.

Blended learning approach

Blended learning at our institution integrates face-to-face instruction with online learning, ensuring that both in-person and remote students follow the same curriculum simultaneously. This approach allows online students to engage in their studies from the comfort of their homes while developing proficiency in using digital tools and interacting with both instructors and peers, thereby preparing them for the modern workplace. Blended learning offers a structured, collaborative learning experience regardless of location.

Innovative teaching methods

Explore a variety of teaching methods, including classroom-based learning, guest industry speakers, live webinars, supervised independent learning, case studies, group presentations, and applied research. Our dynamic approach to education ensures that you receive a well-rounded and immersive learning experience tailored to your individual learning style.

Entry requirements

You must be over 18 years of age.

Standard route

Level 3 qualification (60 credits or above, preferably Business, or equivalent) English language assessment commensurate to IELTS 5.5. (PTE 51, Duolingo 85 and above, GCSE A*-C (4 or above), Functional Skills Level 2 or B2 CEFR – (The Common European Framework of Reference for Languages).

Non-standard route

Mature applicants (aged 21 and older) without formal qualifications require 2 or more years of work experience, CV, employer reference, personal statement, English language assessment commensurate to IELTS 5.5. (PTE 51, Duolingo 85 and above, GCSE A*-C (4 or above), Functional Skills Level 2 or B2 CEFR).

All routes

There will also be a one-to-one interview session to understand students’ motivations to learn.

Fees & funding

Per academic year: £6,000

Funding through Student Finance England is available for those eligible.

Please click here for information about additional costs

What You Will Learn

The Level 5 Higher National Diploma (HND) consists of the Level 4 (Year 1) Higher National Certificate plus an additional 120 credits at Level 5 (Year 2). To complete this HND programme you will need to have achieved a minimum of 240 credits, of which 120 credits are at Level 5, and 120 credits are at Level 4.

Year one

Level 4

The Contemporary Business Environment

30 credits

The aim of this Unit is to give students background knowledge and understanding of business, organisational structures, and functions, incorporating tools like SWOT analysis, alongside external and internal business dynamics. The knowledge, understanding and skill sets that students gain in this Unit will help examine the different types of organisations their size and scope (for instance micro, SME, transnational and global) and how they operate.

Marketing Processes and Planning

15 credits

This Unit is designed to introduce students to the dynamic world of the marketing sector including elements of marketing mix and the wealth of exciting career opportunities available to support their decision-making in their career choices. Theories and frameworks of marketing which relate to real-world examples will be explored in this module. There will be opportunities to learn about the competencies and behaviours required by employers to work in the marketing sector.

Management of Human Resources

15 credits

Irrespective of whether an organisation is public, private or voluntary, its ability to attack, recruit and retain talented staff is necessary for the survival of an organisation. This Unit will give students the knowledge and skills associated with Human Resource (HR) roles. This will help students understand and apply principles of effective HRM, holding business outcomes and people outcomes in equal balance. This will ultimately help students to apply a range of people-management skills to enhance the performance of an organisation by finding solutions to people-related problems.

Leadership and Management

15 credits

Students will learn about the theories of leadership and management. They will also be introduced to the soft skills required by leaders and managers which are frequently highlighted by employers as skills gaps in recruitment. This Unit supports the development of motivational strategies and consider the characteristics, behaviours and traits that support effective management and leadership and evaluate the importance of managing performance in achieving continuous improvement.

Accounting Principles

15 credits

The Accounting Principles Unit is an invaluable asset for those aiming to excel in the business and finance sectors. It offers comprehensive financial and management accounting skill development, critical strategic decision-making capabilities and a solid ethical foundation. This Unit not only prepares students for diverse career paths and higher-level studies but also provides a platform for building a solid professional network. Through this Unit, students gain practical and theoretical skills that prepare them to contribute effectively to management teams and advocate for integrity and sustainability in the workplace.

Managing a Successful Business Project

15 credits

The purpose of this Unit is to offer students an opportunity to demonstrate the skills required for managing and implementing a small-scale business project. Students would undertake independent research that meets appropriate business aims and objectives. This will consequently enable them to investigate and examine relevant business concepts in a work-related context and suggest appropriate solutions/outcomes for resolving the identified issues.

Innovation and Commercialisation

15 credits

This Unit aims to give students cutting-edge knowledge and a comprehensive understanding of innovation and commercialisation as well as help them understand how organisations continually innovate both their product offerings and processes. Students will also acquire knowledge that will enable them to develop creative and innovative approaches that drive organisations to innovate while remaining commercially driven.

Digital Business in Practice

15 credits

In this Unit, students will explore the impact of a range of digital technologies on the workplace, and how technologies can support businesses’ aims and services. These skills generated through an understanding of the practical and necessary use and application of relevant technologies will enable students to present themselves as being digitally literate to employers and give them the confidence to succeed in applying modern digital methods.

Year two

Level 5

Research Project

30 credits

Students will choose their own project based on a theme provided by Pearson (this will change annually). The aim of this Unit is to offer students the opportunity to engage in sustained research in a specific field of study. This enables students to demonstrate the capacity and ability to identify a research theme, develop a research aim and objectives, and reflect and present the outcomes of such research in both written and verbal formats.

Organisational Behaviour Management

15 credits

The Organisational Behaviour Management Unit provides a comprehensive exploration of how individual and group behaviours influence overall organisational performance. This Unit equips students with essential theories and practical tools to predict and manage behaviours effectively within an organisation. The aim is to enhance students’ abilities to apply organisational behaviour principles to boost both team and individual effectiveness, supporting the attainment of business goals. Students will explore various dimensions such as the influence of culture, power, and politics, and their effects on organisational conduct.

Marketing Insights and Analytics

15 credits

This Unit is a gateway to a deeper understanding of the consumer decision-making process, a pivotal aspect in gaining a competitive edge and maintaining market share for organisations. Students will explore intriguing questions about consumer behaviour such as the influence of social media and peer opinions on purchasing decisions. The Unit encompasses essential theories and frameworks, with a strong focus on their application in real-world scenarios across various organisational settings. By completing this Unit, students will not only gain valuable knowledge and skills but also significantly enhance their career prospects, whether they aspire to entrepreneurship or a marketing role.

Integrated Marketing Communications

15 credits

This Unit focuses on enhancing students’ understanding of how to integrate all essential components of marketing to communicate similar messages to both potential and existing customers to stand out amidst intense and constant promotional competition. Students will learn foundational theories and frameworks of marketing and apply them to everyday promotional encounters.

Digital Marketing

15 credits

The aim of this Unit is to introduce students to digital marketing and its importance in the successful marketing of organisations’ products and services. The Unit will enable students to develop an understanding of how organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. This will help students to stay ahead of their competitors and deliver cutting-edge digital marketing approaches and strategies.

Launching a New Venture optional

15 credits

The Unit gives students a practical understanding of what is required to successfully launch a new venture. It gives students an opportunity to plan and work through the stages of planning to launch a specific new venture idea.

Opportunities exist to learn about the need for resourcefulness which include the use of personal networks, to gain valuable sources of knowledge, resources, advice and opportunities for launching the venture.

Planning Social Media Campaigns optional

30 credits

In this Unit, students will explore this new cultural ecosystem, where we use new practices of communication and social interaction through social media. This includes the use of Facebook, X, LinkedIn, blogs on countless themes, online stores, and file-sharing platforms to develop strategic communication campaigns for their businesses which allows engagement across multiple channels with greater personalisation.

Progression

Completing the HND in Business: Marketing will equip you with skills and knowledge around marketing principles, customer communications, and more. A key progression path for Pearson Higher National Diploma (HND) students is to the third year of a degree or honours degree programme, depending on the match of units between those studied on the Level 4 and Level 5 Diploma and the chosen HE institution.

Graduates of this course are well-prepared to pursue careers in various roles, including Marketing Executive, Social Media Manager, Marketing Manager, and a wide range of other positions within the marketing field.

Where You Can Study

Birmingham, Mill Wharf

Mill St,
Birmingham B6 4BS

Leicester

83 Humberstone Gate,
Leicester LE1 1WB

London, Euston

231-233 North Gower St,
London NW1 2NR

Sheffield

Attercliffe Rd,
Sheffield S4 7WZ

Delivery & Structure

Our programme combines traditional classroom-based learning with online education, offering flexibility for students to engage with course materials at their own pace. Whether you prefer face-to-face interactions or virtual collaboration, our approach caters to diverse learning preferences.

Timetabled learning and teaching

The course is fully timetabled, ensuring that whether students are on campus or online, a dedicated tutor is assigned to lead or support the class during the scheduled hours. For tasks requiring independent research, specific time slots are allocated for students to complete and submit their work within a set deadline. This structure emphasizes the importance of time management and responsibility throughout the course.

Guided independent study

The majority of your learning journey will focus on guided independent study. Here, you’ll have the freedom to explore course materials, conduct research, complete assignments, and develop entrepreneurial skills. Our faculty and support staff will provide guidance and feedback to support your progress.

Flexible schedule

Scheduled activities may occur on any day of the week between 09:00 and 18:00 allowing you to balance academic commitments with other responsibilities. Whether you’re a full-time student or managing work alongside your studies, our flexible schedule accommodates your lifestyle and preferences.

When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking coursework assignments, and preparing and giving presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Blended learning requires access to a laptop or desktop computer, which can cost from £100 to £3,000 depending on your course requirements. You also need to use word processing software such as Microsoft Word and Microsoft PowerPoint.

Please note: the above breakdowns are a guide calculated on core modules only. Depending on the optional modules chosen, this breakdown may change.

In line with Pearson’s guidelines, our programme provides 480 hours of guided learning in the first year and 960 hours in the second year, which together account for 40% of the total hours needed to earn the HNC/D certificates. The remaining 60% of the required hours are dedicated to independent learning.

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Student services & support

The British Academy of Jewellery offers a range of student services and Academic support.

Your personal tutor will work with you to review your progress on your course and help you identify and achieve your personal goals.

Student Services and Administration provide a range of support, information, and specialist services to enhance your student experience.

Academic development tutors support students in developing the skills they need to be more confident in their studies. They work with a range of academic programmes to help students in areas such as academic writing, time management, use of feedback, and working in groups.

The Student Welfare and Support Officer can advise on academy policies and procedures, any concerns, emotional or personal difficulties and provide information on external support services.

Assessment & feedback

Assessments are typically coursework which can take the form of presentations, essays, reports, portfolios etc.

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HND Business:
Marketing

Year one

Level 4

Year two

Level 5

Delivery & Structure

Timetabled learning and teaching

Guided independent study

Flexible schedule

More Information

News About This Course

Unlocking Success: The Impact of Business Qualifications on Career Growth

The Importance of Gaining a UK-Based Business Qualification

BAJ Leicester Unveils New Look

Register Your Interest in HND Business: Marketing

Subscribe to
our newsletter

Request a Callback

HND Business: Marketing

Year one

Level 4

Year two

Level 5

Delivery & Structure

Timetabled learning and teaching

Guided independent study

Flexible schedule

More Information

News About This Course

Unlocking Success: The Impact of Business Qualifications on Career Growth

The Importance of Gaining a UK-Based Business Qualification

BAJ Leicester Unveils New Look

Register Your Interest in HND Business: Marketing

Subscribe to our newsletter

Request a Callback

HND Business:
Marketing

Subscribe to
our newsletter